DID YOU EVER WONDER...
HOW YOUR FAVORITE INFLUENCERS OR BIG NAMES IN BUSINESS DECIDE WHAT TO SEND YOU?
OR HOW THEY GET YOU TO OPEN AND CLICK THROUGH EVERY. SINGLE. TIME?
Think about who those people or businesses are for you... and go back to your inbox. Click through a few emails and you will begin to notice something... There was a method to their points of contact, a cyclical nature where each email feeds off of one another and makes you feel like you need what they are offering... like you'll be missing out if you don't get it. And you always want to know where they stand.
The inbox has become a black hole, a chore, a place we visit to keyword or contact search the things we need while we turn a blind eye to the mounting number of unread, promotional, and social reach-out's.
So, where does that leave you? If your return rate is low, if your read or click-through rate is low... put yourself in your readers shoes and consider how that email you just sent is a responsibility - not something fun or exciting they just can't live without - UNLESS (and that's a big unless - pun intended) you are creating specific, emails that bring your reader to a place where they need what you have (or what you have to say).
Look at the emails you open every time. Now ask yourself, am I capable of creating this for my business?
If not, let us know.
We offer these services to clients regularly, who need more traction, but just don't know what to say.